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Scientific Feature: Market Access 

You’ve counseled your clients on clinical and technical factors surrounding their products. But have you examined their products’ market access potential in a complex economic landscape? 

Although safety, efficacy and quality are critical to a product’s success, so is an integrated market access strategy. We can work with you to develop, synthesize and communicate crucial evidence to secure the best possible product valuation. Let us help:  
  • Identify access barriers—and opportunities
    Accumulate powerful data for your clients to distinguish their products from the competition and identify potential pitfalls, before it’s too late to implement market access solutions. 
  • Access the landscape from critical angles
    Need to identify the most important uptake drivers for your clients’ products as they relate to patients, providers and payers? We can work together and evaluate key stakeholders’ unique needs—from all critical perspectives—to support a robust commercial plan.  
  • Form a robust strategy—earlier
    Ensure that your clients have enough time to integrate economic endpoints into a clinical strategy and correct their courses of action with your guidance, by incorporating market access strategy as early as Phase I.
  • Validate the market for potential investors or licensees
    Demonstrate market viability and the full benefit of your clients’ products to the right decision makers—regulatory agencies, venture capitalists, investors and potential licensing partners—and enhance the potential for higher valuations. 
Whether your clients’ goals are to sell or license, you need to develop a market access strategy that accelerates their coverage process and reaches full market penetration, faster. Let’s work together to provide the best available resources to help maximize the commercial opportunities of your clients’ products.


Contact Your Consultant Connector: 
Michelle Glasgow

As Associate Director of the Client Experience Team, Michelle provides seamless access to any Covance solution. When you need answers and guidance, Michelle is there. Serving as your initial point of contact, she can help you determine your appropriate course of action and connect you with the appropriate account executive. 


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This issue of Consultant Connection discusses how Covance Market Access Consulting can become part of your extended network of consultants to help holistically support your clients with solutions that help build product value—and maximize the commercial opportunities.
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How You Can Realize a Better Value Proposition for Your Clients

In a recent case study, a consultant helped a client license a new treatment. With a more favorable side effect profile, the product was poised to outperform the market’s current treatment, but was the client under-valuing its potential?

The consultant got in touch with Covance Market Access Consulting to get a better understanding of the product’s
true valuation.

With Covance on the case, they worked together to uncover a better value proposition: utilizing the benefits of a buy-and-bill commercial model. This broadened the conversation from incremental differences in the clinical profile to include major differences in the economic profile.

Covance market access experts modeled the financial impact and proposed a new valuation—two times the
client’s initial amount. As a result, the consultant’s recommendation for market access helped the client successfully double the sales price, based on a broader definition of the product's value. 


Why Consultants Work With Us

As a consultant, you have a very specialized set of skills
and experience—it’s why your clients turn to you for help. But, in the complex process of drug development, you may need to support your clients in ways beyond your normal set of core competencies. 

In some cases, you can lean on your network of other consultants. You’ll also find that Covance Market Access Consulting is part of the network of consultants that experts like you turn to when they need to leverage specialized market access know-how.

Our market access team is composed of experienced consultants who respect the unique relationship between you and your clients. We operate as an extension of your expertise to bridge any potential gaps between products and markets as well as provide seamless access to our network of global clinical and regulatory experts.

From one-off needs to holistic analyses, from discovery through commercialization, we adjust to your requirements. Let’s work together to reveal the true worth of your
clients’ products.


Market Access Resources



Market Access Consulting